Wednesday, April 22, 2009

Selling To Headshops/Smokeshops?

So it recently came to my attention that our recent consideration of entering the wholesale market for retail stores (Headshops/Smokeshops) was causing something of a disturbance among Kratom lovers. Fears of us selling out, hurting the industry, etc. were rampant - And in retrospect, well understood.

I just wanted to take a minute to explain why we originally were planning to enter that market, and what the outcome was.

Right now, Kratom is sold in a lot of stores. And unfortunately, it's pretty much exclusively sold by suppliers who are marketing Kratom in extremely irresponsible ways (I don't want to name names, but it fittingly rhymes with "icky"). Our original thought of entering that market wasn't to try and expand our sales, or increase profit or anything else. As you've all seen more than enough, we have a hard enough time keeping a lot of things in stock as it is. And selling what we do have on a wholesale basis would actually generate LOWER profits.

So why do it?

Because the general thought was that we wanted to push the irresponsible suppliers out of the market. We could destroy them on price and cut into every area imaginable. They would hopefully have to retract and we could be the knight (or king) in shining armor to save the industry from the people looking to exploit it. And what we DIDN'T count on was the number of people who suddenly became afraid that we WERE one of the irresponsible people looking to exploit it. And nothing could be further from the truth.

In any event - We have since discontinued our program to launch into retail stores for numerous reasons. So all is right with the world again (At least our little corner of it). Sorry if anybody understandably mistook our intentions as profit-based. And thanks to everybody for voicing their concerns. If anybody ever has any in the future PLEASE don't hesitate to let us know. We will always listen.

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